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CLARITY oms leads market intelligence by leveraging technological advancements through data automation and information exchange. We strive to deliver innovative solutions to allow you to rise above your competitors. Our services are custom-tailored to meet your evolving needs. We guarantee you a committed team to ensure your project is unmistakably executed, delivered on-time and within budget while producing reliable results. With CLARITY oms, the choice is clear. Services offered include:

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Market Research

CLARITY oms offers full-service market research services that are custom tailored to meet the demands of each unique customer. We realize the sheer importance of factual information and the impact it can have on the bottom-line. Our company is a capable, independent 3rd party resource which advantageously removes the risk of biased feedback. Our studies have been a driving force in increasing customer satisfaction, brand awareness and market penetration in countless industries. We've found our research studies are used in a variety of campaigns such as:

  • Brand Awareness and Imaging
  • Measure the impact and influence on Advertising
  • Evaluate Customer Satisfaction
  • New Product Launch
  • Web Analytics - to optimize use of web site
  • Public Opinion

Generally speaking, advertising, imaging and brand development begin with the basic knowledge generated through sound research methodology. CLARITY oms provides the answers to the questions that in the long run will actually save clients more and guide them to the most efficient use of their research budget dollars. CLARITY oms can help you develop and fine-tune a marketing campaign, test communication concepts and determine the best, most efficient use of your promotional dollars to maximize results.

CLARITY oms offers a plethora of sophisticated research services that are tailored to meet each client's specifications. In-depth services include:

  • Focus Groups
  • Executive and Stakeholder Interviews
  • Consumer One-on-One Interviews
  • Intercept Studies
  • Web-enabled Surveys
  • Telephonic Surveys
  • Website Evaluation
  • Field and Event Interviewing
  • Site Location Analysis

By leveraging technology, we offer the most reliable, efficient and automated approach to gathering information. Gone are the days of having to manually tabulate the data while having to wait days or weeks to view the findings. Our technological solutions offer a flexible and agile approach to data collection. In fact, our vast toolkit of services allows us to devote valuable time to analyzing the results versus data tabulation.

CLARITY oms offers an array of sophisticated data gathering tools such as:

  • Hand-held touch screen survey devices
  • Stand-alone kiosk survey solutions
  • Web-enabled surveys
  • Telephonic surveys
  • Voice Recognition via Interactive Voice Response Systems

Our robust decision support system offers you a business intelligence reporting application to provide advanced and precision data mining capabilities. Using this advanced system ensures that the raw data is aggregated then intricately sliced into a series of drill down and cross-tabulated formats. We transform our multi-dimensional scope of findings into results displayed in an easy-to-understand, user-friendly format.

Electronic Voting

Wireless audience response system is an efficient, entertaining and automated approach to quickly tabulating results. To use, the respondents simply enter their results by pressing the appropriate key on individual wireless keypads. The charts and graphic results are then instantly projected. This technology is a perfect fit for:

  • Entertainment Events (i.e., Pageants, Games Shows, etc.)
  • New Product Testing and Evaluation
  • Education and Training
  • Focus Groups
  • Elections (i.e., board elections, trade associations, etc.)

Electronic voting offers a systematic yet entertaining method of data gathering that is available at your finger tips within seconds. Although the process is seemingly more interactive and less time consuming than other survey methods, CLARITY oms also guarantees the results are 100% accurate.

Our electronic voting can be set-up as a single voting station or deployed to hundreds of users at the same time. It is a great tool for conducting real-time "live" voting concurrently at the exact time (i.e., People's Choice Award). It is well suited for events ranging from small to large audiences.

Employee Satisfaction Surveys

More than ever, employers realize the need of investing in their employees by listening to their needs, opinions and continuously looking for areas of opportunities. Implementing improvements to benefit the workforce may substantially increase productivity and increase employee retention.

We specialize in providing a turn-key solution by bringing together the hardware configuration (if needed), software application along with the data analysis and reporting capabilities to offer a full-service operation. We offer a range of methods used to gather information from your employees and can even electronically gather data even for those employees who typically do not have access to a computer. Types of methods for gathering data include:

  • Web-enabled surveys
  • Surveys deployed via kiosk units
  • Telephonic surveys (including Interactive Voice Response)

The results are analyzed using our leading edge decision support reporting system. The results are viewed at an aggregate level and then intricately sliced into a series of drill downs and cross tabulations to thoroughly analyze the results on various levels. In addition, statistical correlation analysis studies are conducted to slice the data and pinpoint both areas of strengths and opportunities. The results are then analyzed, interpreted and presented in easy-to-understand and user-friendly formats that range from an Executive Summary to a PowerPoint presentation. The choice is yours!

Below are several industry facts along with an estimated Return on Investment (ROI) annual cash costs associated with employee turnover.

  • Studies have estimated direct turnover costs per employee at 25-30% of their annual salary.
  • The Harvard Business Review reports that a 5% increase in retention results in a 10% decrease in costs and an increase of productivity ranging from 25% to 65%.
  • Assuming an employee count of 675, overall average salary of $35,000 and annual U.S. average annual turnover rate of 15%, your estimated annual cash costs associated with Turnover is $1.15 million.
  • Return on Investment (assuming above cash cost figure) for 1% turnover reduction provides a savings of $76,781 while a 10% reduction provides a savings of $767,813. Note: These savings are typically only attained when survey results are acted upon.

There are also "soft" benefits when survey findings are implemented such as more energetic employees, increased productivity, higher quality service and more satisfied customers!

Custom Software Application Development

CLARITY oms offers custom designed software application development to meet the evolving needs of our clients. So often we hear customers needing a more progressive and innovative method of gathering information, providing information exchange or the ability to automate time- consuming tasks.

CLARITY oms prides itself in listening to customer needs and formulating design specifications to create a versatile software solution used for either internal in-house processing or deployed externally to their client base. In fact, we specialize in deploying external applications into the field via the use of kiosk hardware devices. Our winning track record has led to successful deployments of applications that span countless industries.

Many times, customers are faced with the need to implement a solution that is not available "off-the-shelf" or purchase an expensive over-the-top solution that may entail a portion of the needs but also superfluous levels of functionality. In both cases, a customer may spend thousands of dollars while not obtaining the solution they really needed. Therefore, it only serves as a band-aid solution and does not really solve the underlying pain.

CLARITY oms offers an economical solution that is designed to meet your specific needs and functionality. The custom tailored software application allows you to maximize performance by conducting business the way you want to do it.

 

Consultation Services

In many cases, customers contact us for specialized consultation services to address issues within their business operations or need to energize or re-engineer their overall marketing campaign. We work on a client-by-client basis to articulate or deploy projects that may range from developing an initial market strategy to a performance improvement plan.

CLARITY oms offers assistance to companies ranging from small to large corporations. In fact, we have clients that further engage our services to assist implementing our recommendations from our research studies. We offer both remote and on-site assistance to ensure a winning outcome.

 

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